My Cat Grass Named PIF Award Finalists 2025
We’re proud to announce that My Cat Grass has been shortlisted as a finalist for the Pet Industry Federation’s Innovation Award 2025, recognising the most forward-thinking products in the pet sector.
Our Ready Grown Cat Grass is officially in the running for one of the industry’s most prestigious awards, thanks to its unique combination of convenience, nutritional value, and regulatory compliance. As the UK’s first organic-certified, pet food-licensed cat grass, it supports healthy cognitive development and brain function, aids in removal of free radicals and supports cat in absorbing nutrition from their food due it’s unique inclusion of Thiamine and Beta Carotenes. Our Ready Grown Cat Grass supports the health of indoor cats—without the mess or hassle of growing it yourself.
“It’s an honour to be recognised alongside such incredible businesses driving innovation in the pet world,” says Bleu Stessia, Founder and Director of My Cat Grass. “This finalist spot is a huge milestone for us, and a big win for indoor cats everywhere!”
The winner will be announced at the Business of Pets conference on 5–6 June 2025. Hosted at Cranfield Management Development Centre, the event gathers the industry’s leading voices to discuss the future of pet care, technology, and wellbeing.
Learn more about our story and products at www.mycatgrass.co.uk.
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Businesses small and large from entrepreneurs, SME’s D2C and larger brands have entered the 2025 Innovation of the Year Award. The eligibility of the business is not based on size or turnover. The panel of judges will review and score the entries with no bias towards the size of the business. “If true innovation is demonstrated, you will receive the recognition you deserve” reads the Pet Industry Federation award finalist press release..
All innovation entries will be reviewed and judged based on the following criteria:
The finalists were announced on the 9th of May 2025 with the product pitches taking place at the PIF Business of Pets Conference at Cranfield Scholl of Management Development between the 5th and 7th of June 2025.
All pitches will be scored individually by delegates against the criteria provided following each presentation. The innovation with the highest average score across all criteria will be awarded the prestigious Innovation of the Year title at the end of the conference.
Beautiful BSH Ollie
We’re proud to announce that My Cat Grass has been shortlisted as a finalist for the Pet Industry Federation’s Innovation Award 2025
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